Produce External Marketing Strategy

• Agree aims and objectives of workplace Language, Literacy and Numeracy marketing strategy and produce action plan including evaluation process.

- Marketing Workplace LLN - A one day course offered by The Network

- LSC guide: How to Engage Employers - LINK NEEDS UPDATING!!

- LSC guide: Overcoming the barriers faced by small businesses - LINK NEEDS UPDATING!!

- LSDA guide: Learning without lessons: supporting learning in small businesses

- CBI Guide for Employers - Brushing up the basics

- For researched benefits of workplace LLN provision see The Conference Board of Canada website

- For an academic literature review of research into the benefits of workplace LLN for employers in the UK see the NRDC report

- For case studies of benefits to employers in New Zealand see Voices from Management

- You may also find the following booklet useful: ‘Marketing Adult Literacy and Numeracy Programmes’ - LINK NEEDS UPDATING!!

• Undertake market research

- List of Sector Skills Councils

- Sector Skills Development Agency

- Search the Trade Association Forum

• Segment market

- for an overview of market segmentation see these Business Link guidelines

• Adapt service offer
• Produce targeted marketing materials

- Developing Workplace Potential leaflet (draft version)

- Sample of Marketing Materials from Oxfordshire County Council

- Sample of Markteing Materials from Berkshire Basics for Business

- Sample of Marketing Materials from Buckinghamshire in-business

- Sample Marketing Materials from the Essential Skills Support Unit

• Generate leads
• Research the background of prospective clients

- Sample of company profile checklist