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Produce External Marketing Strategy
- Marketing Workplace LLN - A one day course offered by The Network - LSC guide: How to Engage Employers - LINK NEEDS UPDATING!! - LSC guide: Overcoming the barriers faced by small businesses - LINK NEEDS UPDATING!! - LSDA guide: Learning without lessons: supporting learning in small businesses - CBI Guide for Employers - Brushing up the basics - For researched benefits of workplace LLN provision see The Conference Board of Canada website - For an academic literature review of research into the benefits of workplace LLN for employers in the UK see the NRDC report - For case studies of benefits to employers in New Zealand see Voices from Management - You may also find the following booklet useful: ‘Marketing Adult Literacy and Numeracy Programmes’ - LINK NEEDS UPDATING!!
- List of Sector Skills Councils - Sector Skills Development Agency - Search the Trade Association Forum
- for an overview of market segmentation see these Business Link guidelines
- Developing Workplace Potential leaflet (draft version) - Sample of Marketing Materials from Oxfordshire County Council - Sample of Markteing Materials from Berkshire Basics for Business - Sample of Marketing Materials from Buckinghamshire in-business - Sample Marketing Materials from the Essential Skills Support Unit
- Sample of company profile checklist
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